A PERSONAL HUB FOR DATA-DRIVEN THINKING & IMPACT

Hi, I’m Yusuf Rahmadi

Data & Analytics Leader with 9+ Years of Experience

I help teams make smarter decisions, build scalable analytics, and drive measurable results across product, marketing, and operations. Previously at Tokopedia (a ByteDance company) and Gojek, I supported cross-functional teams through analytics initiatives that improved performance, efficiency, and strategic clarity at scale. I’m open to full-time and part-time roles, across remote, hybrid, or on-site environments.

Open to opportunities in roles such as: Senior Data Analyst

Connect with me:

South Tangerang, Indonesia (GMT +7)

About Me

What I do & how I work

Professional summary

I’m a data & analytics professional with experience across marketing & media, on-demand mobility and delivery tech, and ecommerce. This multi-industry background helps me approach problems from multiple angles and design analytics solutions that drive real business outcomes.

Throughout my roles at Mindshare, Gojek, and Tokopedia (a ByteDance company), I’ve led and supported analytics initiatives across performance optimization, experimentation, self-service analytics, customer journey insights, and strategic decision-support for product and business teams.

I enjoy working at the intersection of data, product, and operations — collaborating with cross-functional partners to turn complexity into clarity and make analytics accessible, scalable, and actionable. I’m comfortable working as a people manager or hands-on individual contributor, depending on what the team needs, and I’m always keen to create meaningful and measurable impact through analytics.

Services I can help with

Data Analysis & Insight Development
Data Visualization & Dashboard Design
Data Storytelling & Executive Presentation
SQL Analytics & Data Modeling
Ad-Hoc Analytics & Deep-Dive Exploration
Analytics Consultation & Decision Support

Certifications

Google Data Analytics Professional

See all certifications

Working Experience

Where I’ve been & what I’ve delivered

A quick overview of my journey across ecommerce, on-demand services, and media — focusing on analytics roles where I led, built, and delivered measurable impact.

Latest role shown first

Lead Data Analytics

Tokopedia (a ByteDance company) · South Jakarta, Jakarta

Jun 2022 – May 2025

Full-time On-site

Led two analytics divisions (business & product), managing a team of 5 analysts while staying hands-on on strategic projects.
Designed and implemented “Ultimate Attribution”, enabling more accurate ads performance measurement and brand-facing reporting.
Launched self-service analytics and OKR dashboards adopted by leadership and commercial teams.

Analytics Leadership Ads & Monetization Self-service BI

Senior Data Analyst

Tokopedia · South Jakarta, Jakarta

Apr 2021 – May 2022

Full-time Hybrid

Established the data & analytics function for Commercial Ads Sales with a single source of truth for key reporting.
Built self-service analytics (including R-based tooling) to cut data turnaround time from 7 days to same-day availability.
Delivered dashboards across multiple platforms with high uptime and adoption.

Commercial Ads SSOT & Automation Self-service BI

Insight & Analytics Analyst

Gojek · South Jakarta, Jakarta

Jan 2020 – Apr 2021

Full-time Hybrid

Designed merchant and campaign performance reporting for enterprise merchants.
Supported 20+ sales stakeholders with analytics that helped improve take-rate and campaign outcomes.
Collaborated with cross-functional teams on analyses driving product growth and strategy.

Enterprise Merchants Campaign Analytics

Data Monetization Analyst

Gojek · South Jakarta, Jakarta

Aug 2018 – Dec 2019

Full-time On-site

Built and maintained campaign performance trackers with high data accuracy for sales and marketing.
Developed automated reports and dashboards that reduced manual reporting workload and enabled D-1 insights.
Helped make campaign learnings applicable across merchants, improving how teams used data in day-to-day decisions.

Monetization Reporting Automation

View full career timeline

Tokopedia

Lead Data Analytics (Business & Product)

Jun 2022 – May 2025 · South Jakarta, Jakarta · Full-time · On-site

Led two analytics divisions (business & product) under the Ads Solution organization, managing 5 analysts while staying hands-on in high-impact projects focused on monetization, measurement, and self-service analytics.

Selected impact

Designed and implemented “Ultimate Attribution”, an advanced attribution model that improved performance measurement for ad products and external brand-facing reporting, projected to unlock significant incremental revenue (IDR 120B+ opportunity).
Partnered with product & engineering to optimize ad-serving algorithms, contributing to incremental monthly revenue uplift (e.g. +IDR 2.1B) for key ad offerings.
Developed custom audience segmentation for a new product line, supporting launches and campaigns that delivered measurable incremental revenue.
Launched Superset-based self-service analytics and OKR dashboards used by leadership and commercial teams, reducing manual ad-hoc reporting and saving tens of thousands of man-hours annually.
Mentored and coached 5 analysts, setting up review standards, feedback loops, and delivery expectations to maintain quality and consistency.

Collaboration & scope

Worked closely with product managers, business owners, sales / commercial teams, and data engineering to shape roadmap, define success metrics, evaluate experiments, and support go-to-market and optimization decisions for ads-related initiatives.

Leadership Ads & Monetization Attribution & Measurement Self-service BI

Tokopedia

Senior Data Analyst

Apr 2021 – May 2022 · South Jakarta, Jakarta · Full-time · Hybrid

Served as the key analytics partner for Commercial Ads Sales, building the data & reporting foundation so sales leaders and merchants had a single source of truth for performance, pipeline, and revenue.

Selected impact

Built and maintained a central performance dashboard for Commercial Ads Sales that consolidated revenue, pipeline, and campaign health into one view.
Developed self-service reporting (including R-based tooling) that reduced data turnaround time from 7 days to same-day availability.
Implemented standardized metrics and definitions across sales and operations teams, improving alignment on target tracking and performance review.
Supported sales strategy with ad-hoc deep dives on merchant growth, upsell opportunities, and campaign effectiveness.

Collaboration & scope

Partnered with sales leaders, account managers, operations, and data engineering to define reporting requirements, validate data quality, and embed dashboards into weekly / monthly business rituals.

Commercial Ads SSOT & Automation Self-service BI

Gojek

Insight & Analytics Analyst

Jan 2020 – Apr 2021 · South Jakarta, Jakarta · Full-time · Hybrid

Provided analytics support for enterprise merchants and internal stakeholders, focusing on campaign performance, merchant growth, and product adoption across key Gojek services.

Selected impact

Designed merchant performance and campaign reporting for enterprise merchants, covering revenue, orders, and marketing KPIs.
Supported 20+ sales and account stakeholders with recurring reports and ad-hoc deep dives to evaluate promotion effectiveness and improve take-rate.
Analyzed customer and merchant behavior to surface insights for product and marketing teams, helping shape campaign targeting and feature prioritization.
Consolidated learnings from experiments into playbooks that could be reused across categories and merchants.

Collaboration & scope

Worked with sales, merchant operations, marketing, and product managers to translate business questions into analysis, validate findings, and embed insights into go-to-market plans and merchant strategies.

Enterprise Merchants Campaign Analytics Growth Insight

Gojek

Data Monetization Analyst

Aug 2018 – Dec 2019 · South Jakarta, Jakarta · Full-time · On-site

Focused on building reporting and analytics to support media & monetization products, helping sales and marketing teams run and evaluate campaigns for key advertisers.

Selected impact

Developed campaign performance trackers and dashboards covering impressions, clicks, conversions, and revenue for advertisers.
Automated recurring reports and data pipelines, reducing manual data preparation and enabling D-1 availability for core KPIs.
Consolidated post-campaign reviews into standardized formats so learnings could be applied across multiple advertisers and verticals.
Provided ad-hoc analysis on campaign anomalies, creative performance, and audience segments to support optimization.

Collaboration & scope

Collaborated with media sales, campaign operations, product managers, and data engineering to define tracking requirements, ensure data quality, and align reporting with advertiser expectations.

Monetization Reporting Automation Campaign Performance

Tools & Tech Stacks